![]() The Germany-based search engine Ecosia claims to use its profits to plant trees around the world. While this platitude is certainly worth considering when browsing the internet, a few exceptions exist. Decades of investment shouldn’t go to waste just because a site has closed we can repurpose existing electric and other infrastructure to make sure our data centers are reliably serving our users around the world.If you browse, you'll likely come across the advice, "If it seems too good to be true, it it probably is" on pages about social media scams. In a blog post released earlier this week, Google announced that they would be "building on the grounds of the Widows Creek coal power plant in Jackson County, which has been scheduled for shutdown." Patrick Gammons, the senior manager for Google's Data Center Energy and Location Strategy continued, "Data centers need a lot of infrastructure to run 24/7, and there’s a lot of potential in redeveloping large industrial sites like former coal power plants. What better way to bid adieu to a coal plant than to build a renewable-energy-powered center right on top of it? In the ultimate victory for environmental activists, Google is planning to spend $600 million on a server farm that will span a whopping 350 acres of land in NE Alabama, near Huntsville, and will ultimately be 100 percent powered by green energy. Revant Optics wants to save the planet one pair of sunglasses at a time Therm-a-Rest wants to save the world, one recycled foam scrap at a time This browser extension plants a tree for each of your Black Friday purchases But are they actually helping?Ĭombat travel-induced climate guilt with an app that plants trees If saving the planet one query at a time sounds like something you’d like to do, head over to to check it out, or just install the Chrome extension to make it your default search engine.Īpps that plant trees for you are booming. “We think that the future belongs to products that allow users to cater to their own needs and simultaneously do good without any additional costs or effort, simply by capitalizing on a daily habit.” “I believe in the power of social business and smart tools like, for example, a tree planting search engine,” Kroll says. In the end, it’s a simple way to help the environment doing something millions of us do on a daily basis. Ad revenues come through its exclusive partnership with Microsoft’s Bing Ads service. Search results are powered by Bing, although the site provides a Google search button so that its users can compare search results. ![]() ![]() “Ever since, Ecosia has supported different reforestation projects with its search ad revenue.” “I combined my idea for a charitable search approach with tree planting,” he explains. The site returned after Kroll’s time in South America, where he learned more about deforestation and its link to climate change. Originally Ecosia funded NGO projects in Nepal while Kroll spent time in the country, but the lack of stable Internet or electricity in the country caused him to scrap the idea. Fitbit Versa 3Įcosia is the brainchild of Kroll, who first launched the site back in 2009 after Kroll’s travels through Asia and South America. ![]()
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